David Miller, 2 February 2004,
Article originally appeared in Scoop.co.nz
Phillis Report Signals End Of UK Public Service Information
The report of the Phillis committee sounds the death knell government information as a public service. Its main recommendation is the abolition of the Government Information and Communication Service and its replacement with a permanent secretary in charge of information and strengthened communications structures within departments. In particular this will ensure that the increasingly flimsy
restraints on propriety will be undermined as information staff will be required to identify openly with the views of the minister in preference to issuing information which is not tendentious. Or, as the report puts it, each department's communicative activity 'must clearly contribute to the achievement of the department's overall policy aims and objectives'
The revolution started by Mandelson and
Campbell with the appointment of Mountfield and the
dismissal or resignation of almost all heads of information
in 1997/98, has come full circle. The destruction of the
GICS is the result - a task never managed by the
Conservatives, although Michael Heseltine tried it as far
back as 1979. One of the last remaining Directors of
Information predating new Labour, the incumbent Director of
the GICS has resigned as a result. The report makes
virtually no mention of the factors which underlie weakening
of public service values in government information, not
least of which is the increasing role for the private sector
and PR and lobbying consultants. It notes that the GICS is
'not fit for purpose' since it does not include all
government information officers and is marginalised both
operationally and in practice. This is bizarre, since all
of these problems have been caused by the move to marketise
the information apparatus. The report actually recommends
that the marketising process is extended saying 'it is vital
to encourage exchange between public and private sectors' to
encourage 'skill development' (p. 19) - otherwise known as
techniques of manipulation. Of course this neglect of the
underlying problem is hardly surprising given the
preponderance of private sector PR people on the committee
including representatives from companies touting for or
already contracted to carry out government PR work. The PR
speak is visible from the first recommendation.
'Communication' should be 'redefined' to mean 'a continuous
dialogue with all interested parties'. Dialogue and
partnership are the preferred approaches of Trans National
Corporations in their PR strategies to undermine their
critics, to resist binding regulation and to further
liberalise the global economy. Later the report refers to
the NHS and Inland Revenue as 'well-known brands' a typical
piece of corporate-speak for institutions that are actually
in the public sector. The adoption of the language and
practice of free market PR is a strong indication of the
trajectory here. This is to continue the process, begun
under Thatcher, of marketising the civil service and
importing private sector techniques of image management and
manipulation into government. The report veers between
the banal and the platitudinous. One example: 'more
effective communication will lead to more effective
government' (p12). The report has no coherent analysis of
what has caused the growing gap in trust between government
and governed. It reports that it has been told that this is
caused by New Labour's communications strategy, the reaction
of the media and the response of the civil service. This
provides the opportunity for some mild criticism of
government secrecy but entirely fails to understand the wide
gulf between the political elite and the population, which
is fostered by neo-liberal politics everywhere. The one
enlightening fact in the report is its estimate that there
are 2,600 people working directly in communication
directorates. This is more than twice the number that
Whitehall has claimed for the past twenty years. This
suggests both a phenomenal growth in government PR staff and
highlights the problem that the marketisation of government
information has proceeded with virtually no attention in
public debate. The Phillis report will only ensure that
such processes continue and government information will
become even less reliable. An Independent Review of
Government Communications, Chairman Bob Phillis, Presented
to the Minister for the Cabinet Office, January, 2004
http://gcreview.gov.uk
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