Diary: SpinWatch spins own website launch
Published on November 26 2004

Readers beware - self-appointed watchdog and exposer of underhand and deceitful PR practices SpinWatch is getting its communications systems in order.

The organisation of academics, journalists and researchers this month launches a website that it promises will 'counter corporate PR and government propaganda'. However, PRWeek wonders if SpinWatch itself is practicing a little bit of media manipulation to maximise its buzz.

In what seems like a contradiction, SpinWatch is 'launching' a website that it claims is already receiving 400 hits a day from people in 70 countries and has been live for more than a month.

Surely controlling the timing and flow of information is a central allegation levelled at PROs?

Perhaps the website's 'launch' is being used as a means to promote its latest conference, major reports and SpinWatch expose, details of which fill the vast majority of the launch press release.

Added: December 10th 2004
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