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DM Weekly
By Jim Butcher
9 June, 2005
British Nuclear Group (BNG), which is part of the state-owned company British Nuclear Fuels (BNFL), is on the lookout for a new agency to develop its corporate and below-the-line advertising.
The account will be the first official advertising contract tendered through BNG since it became a separate legal entity on 1 April. BNG is currently inviting agencies from around Europe to pitch, with a shortlist set to be finalised by the beginning of August.
NMI Group currently handles the BNFL's multi-million pound advertising and media planning and buying account following a competitive pitch in early 2003, with media being handled by Target nmi, the media arm of the group. The agency is expected to repitch for the account.
Commercial director Tony Eckford and head of marketing and communications Paul Vallance are expected to oversee the pitch. However, there is a question mark over their positions after the announcement that 500 staff are to be axed at BNG's Sellafield plant over the next two years as part of a management shake-up.
The group said the cuts were part of a move to cut down on "unnecessary bureaucracy from across the site".
In recent years, the BNFL has been careful not to spend a great deal on advertising, preferring to take a low-key approach due to the sensitive issues surrounding nuclear power and the way in which tax-payers' money is spent.
Advertising in the immediate future will look to concentrate on press campaigns in specialist journals and b2b titles. |
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